Campaigns

CAMPAIGNS

#Dusk2Dawn Campaign

Dusk 2 Dawn-Poster-11x17-RTC Washoe Updated

The Vision Zero Truckee Meadows (VZTM) is a regional task force and we are working to make our roads safer for everyone. In 2019 there were 284 traffic fatalities on Nevada roads. Thirty-five traffic fatalities occurred right here in Washoe County and 16 of those were pedestrian fatalities. These are our friends, our families, and our neighbors.

#Dusk2DawnNV is inviting businesses to participate in the campaign by displaying a safety poster on the entrance to your business and help distribute free reflective wrist slappers to your customers beginning November 1st, the day of the annual time change. The goal is to alert drivers that 80% of pedestrian fatalities in Nevada occur during low-light settings and to give pedestrian reflective-wear to help them be seen by drivers. Vision Zero is also partnering with the Downtown Ambassadors in Reno. The Ambassadors will be talking to pedestrians about safety and distributing FREE reflective backpacks with safety messages to pedestrians in our community.

Don't Kill A Dream

KillDream

The Don't Kill A Dream campaign focuses on life’s biggest moments, such as taking an exotic vacation or marrying the love of your life. These dreams can be shattered in an instant on our roads because of another driver’s bad decision.

Don't Drive, Arrive.

DDA

Ride to Special Events and spend less time in traffic and finding parking!

The Regional Transportation Commission (RTC) is encouraging the community to Don’t Drive, Arrive!